- basic operational behaviour
- a simple test with two results: bing or bong. bing is good
- tests of the penetration, eminence, popularity etc. of the site
A pdf version of the presentation, excluding narrative, is available on Scribd. Have a look for yourself and decide which of the sites get bings or bongs.
Disclaimer: bing tests primarily express your opinion. It’s been said that people decide within 3 to 5 seconds whether or not they like a site. But sometimes a website passes initially then gets a bong a bit later. Or vice-versa.
Also note that what you might consider to be a bong may already have been registered as a fob.