Animated GIFs attracts the user’s attention to show how something works or to tell a story through a moving picture. Using GIFs in your marketing emails have been proven to raise click through rate and even revenue by some companies who use them.
Why are GIFs so important?
A GIF adds the necessary context to the post that is needed to connect with the reader. GIF, if used correctly, tell a complete story and can make the reader relate to the given content on a much deeper level.
Are GIFs good for marketing?
GIFs are popular with marketers because they are good at getting people to engage. They are, essentially, a hook that overcomes our resistance and makes something stand out. It’s tough, these days, getting something to stand out enough so that people will engage with it.
How do you use GIFs in marketing?
Here are five ways you can use a three-second GIF in your digital marketing strategy: Tell a story or explain a process: Since images often tell more than words can, a visual story told about your company’s brand in the form of a GIF will be more compelling and actually say more than a written story.
Why are GIFs used in everyday communication?
GIFs help make content more memorable.
When people read a text post alone, they will only remember an average of 20% of that text. An image, on the other hand, can help make the entirety of the content more memorable. GIFs are an excellent tool for boosting memory retention.
GIFs are an immediate way to not only engage with your audience, but also keep their attention. Furthermore, businesses that use GIFs in their social media have the capability to effectively deliver their brand’s message within seconds; a message that is easily shareable across multiple platforms.
When should we use GIF?
You should use a GIF when…
- You want to create web animation. GIF images hold all of the animation frames and timing information in one single file. …
- You need transparency. GIF images have an “alpha channel” that can be transparent, so you can place your image on any colored background.
- You need a small file.
What are gif used for?
Pronounced gif or jif, the GIF file type was originally designed for graphics, but it’s now most commonly used for simple animated images on the Web. For example, the image below is an animated GIF file. It might be easiest to think of a GIF as a tiny movie that plays over and over in your web browser.
Can you use Giphy in marketing?
The first step toward using GIPHY marketing for brand awareness is to create a branded channel on GIPHY. … Anybody can create an account and upload GIFs, but your GIFs won’t show up in search results on third-party social media and messaging apps unless you have a verified brand channel.
You can use GIFs in social media posts and ads to catch the attention of your audience and increase brand awareness. Although they’re often funny and informal, they can be used for quick illustration purposes, too. And because they’re lightweight, they’re ideal for mobile as well as desktop.
Are GIFs still relevant?
Even though GIFs have been around for a long time since the early days of the internet, its popularity has only surged in recent years into the mainstream spotlight, thanks to the adoption of fast-speed internet, the increasing use of messaging apps, as well as the spread of meme culture.
How do I make a GIF for my business?
If you want to create basic GIFs for your business, simply and quickly, Giphy might be the right GIF creating tool for you. You can add multiple images to create a GIF slideshow or trim your video into a GIF and then add captions or stickers to create a fun animated GIF for your business.
How do GIFs affect our digital conversations?
Experts say that GIFs have become ubiquitous not simply because they’re entertaining, but because they help us express ourselves. … But GIFs are emojis 2.0. Because they involve movement, and often real people, they can add more nuance and emotion to our digital conversations than emojis can.
Can GIFs work better than words?
Some people may work better with words, others with numbers, but everyone gets pictures. … Images are stronger than words. However, the fast-moving nature of GIFs make them stronger than images and their shorter length make them more digestible than video. That’s the short answer.
How many people use GIFs daily?
GIFs Are Incredibly Popular
Giphy boasts 500 million daily active users on its platform (making it more popular than Twitter and Pinterest) that send more than 7 billion GIFs every day.
How many GIFs are sent every day?
Giphy Passes 100 Million Daily Users Who Send 1 Billion GIFs Each Day, Reveals GV As Investor.